Creative research across:
Film · Photography
Art · Design
Architecture · Fashion
Music · Culture
“Some great stuff in Ghost's pulls. Sharp curation, fast turnaround,
and the kind of references that already start to suggest the film.”
“Some great stuff in Ghost's pulls. Sharp curation, fast turnaround, and references that already start to suggest the film.”
Creative Research
We split research into two branches: creative and visual. Creative research is for projects that are not yet formed, or that need a stronger creative hand.
Directors use it to shape a script, or to build a music video, short, or feature film from scratch.
It runs on a longer timeline and a closer collaboration.
Visual Research
Visual research is the traditional route for commercial treatments.
Shorter deadlines, tighter briefs, a creative vision already in place.
To deliver the strongest visuals, we draw on three sources: a private archive built over a decade of treatment work, AI tools, and the platforms every researcher knows. We stay current on trends and consumer behaviour.
Historical Research
Feature film, documentary, music video, or commercial: we bring a journalistic eye to historical research.
Some treatments demand historical research. Above, a sample of the thousands of images, films, and gifs we sourced for a John Lewis campaign on one hundred years of British shopping and window display.
That meant fashion shifts on and beyond the shop floor, alongside the events that shaped British consumer life: the suffragette movement, Carnaby Street in the sixties, the Punk era, Thatcher's economics. All of it filtered through a John Lewis point of view.
Get in touch
hello@treatmentsbyghost.com